ERVINA; M. SULHAN. The Influence of Social Media Marketing and Viral Marketing on BrandLoyalty and Purchase Intention among Generation Z in the Digital Era(A Study on Daviena Product Users in TikTok Shop E-Commerce). Journal of Economic, Management and Entrepreneurship, [S. l.], v. 3, n. 3, p. 257–264, 2025. DOI: 10.61502/. Disponível em: https://journal.satriajaya.com/index.php/jemes/article/view/153. Acesso em: 26 apr. 2026.