ervina, and M. Sulhan. “The Influence of Social Media Marketing and Viral Marketing on BrandLoyalty and Purchase Intention Among Generation Z in the Digital Era(A Study on Daviena Product Users in TikTok Shop E-Commerce)”. Journal of Economic, Management and Entrepreneurship 3, no. 3 (October 31, 2025): 257–264. Accessed April 26, 2026. https://journal.satriajaya.com/index.php/jemes/article/view/153.