Implementation Of Digital Marketing at PT Bipang Jangkar Abadi

Abstract

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This research aims to describe digital marketing carried out by PT Bipang Jangkar Abadi. This research is descriptive 
research with a qualitative approach. Data collection techniques through interviews, observation and documentation. The 
data analysis used is domain analysis and taxonomic analysis. The results of this research are that PT Bipang Jangkar 
Abadi has implemented 3 strategies, namely planning, implementation and evaluation. PT Bipang Jangkar Abadi utilizes 
social media platforms as its digital marketing media such as Instagram, Facebook and TikTok as well as the Shopee and 
Tokopedia marketplaces. The most effective digital marketing activities are carried out through the social media platform 
Instagram because based on observations it shows that through creative video content and attractive discount offer strategies 
interactions with consumers can run effectively, this can form consumer satisfaction and build consumer loyalty 
significantly.