Vol. 3 No. 3 (2025)

2025-10-31

Articles

The Influence of Complaint Handling and Brand Image on Consumer Satisfaction and Loyalty (A Study of Azarine Overclaim Skincare Product Consumers in Lawang District)

Aisya Nur Fitri, Nur Rohmad Nuzil
pdf DOI
Page: 219-234

Social Media and Consumerism Culture: A Study on Students of Universitas Dinamika Bangsa

Anglelika Chandra Dinata, Devita Permatasari, Agnes Monica, Diana Diana, Yossinomita Yossinomita
pdf DOI
Page: 235-243

The Influence of Social Media Marketing and Viral Marketing on BrandLoyalty and Purchase Intention among Generation Z in the Digital Era(A Study on Daviena Product Users in TikTok Shop E-Commerce)

ervina, M. Sulhan
pdf DOI
Page: 257-264

Analysis of Fundamental Factors Affecting Company Financial Performance (Study on the Sector Automotive on the Indonesia Stock Exchange)

Endang Karyawati
pdf DOI
Page: 210-218

Sustainable Food Security Strategy: Distribution, Marketing, and Pricing of Rice Food

Rosida Adam, Lindanur Sipatu, Erwan Satrawan Faris
pdf DOI
Page: 244-256